The Short Game Channel

Fix Your Short Game with the 7 Principles

A simple system that fixes your strike, controls your distance and builds consistency, even under pressure

Most golfers don’t struggle because of lack of effort… They struggle because they’ve never been shown a simple, repeatable system

You know what to do… but it doesn’t happen on the course

Struggling with the yips? The 7 Principles rebuild your strike and give you back control and confidence

At The Short Game Channel, we believe great short game isn’t about learning more shots…
Most golfers are taught too many techniques.
We focus on a small number of key movements that control strike and distance

That’s why we developed the 7 Principles.
The 7 Principles
Pressure
Control your strike through correct weight and contact
Tilt
Set up properly for consistency
Hands
Position for clean, reliable contact
Pivot
Use your body to control the movement
Set
Create a simple, repeatable backswing
Rotate
Let your body lead the motion
Triangle
Stay connected for stability and consistency

The 7 Principles build three key outcomes

STRIKE

Clean, consistent contact

CONTROL

Distance and trajectory

Consistency

Reliable results under pressure

I suppose the best measure of the success of learning the 7 principles is in the scoring - just played my first 18 holes after the coaching on a course I have never played before and shot a gross 82, with 7 pars and 2 birdies. Thank you so much.

Had a really productive short game session today focused on the 7 principles. Going through each one step by step helped me reset my fundamentals and make sure everything was in the right place before building from there. I realised my setup had drifted without me noticing, but working through the principles brought it back to where it should be, and that made a huge difference to both my technique and confidence. The biggest improvement was in my turf interaction, where I used to drive the leading edge into the ground, but now I’m able to clip the ball cleanly off any surface without leaving a mark. That’s a game-changer in all conditions. Couldn’t recommend this approach more, it’s a great fundamental checklist to keep coming back to.

After my lesson on the 7 Principles, I found it extremely useful, where my strike and overall shot quality improved significantly. I'm now looking forward to practicing what I have learnt and lowering my handicap.

I had a great lesson with Stuart to help improve my bunker game which has been my least confident area of my game! Working through the 7 Principles really helped break down the shot into manageable and repeatable steps, from the initial setup focusing on pressure and stance, then through the different phases of the swing. I found it easy to repeat these steps in isolation which will really help me practice these shots going forward. In only 1 hour, this completely transformed my bunker game!

I couldn’t gauge the improvement whilst still in Portugal as I didn’t know the course but I can see a BIG improvement now I’m home. The 7 principles of the short game has given me a strategy that I can remember and am doing my best to put into practice. Bunker shots were more reliable when I played today although chipping is still a work in progress but I’ll keep at it. It’s amazing what changes you can make in a week with good instruction and the willingness to take on board all the advice you are given!!A very worthwhile week for me - thank you.

SERVICES

1-to-1 Coaching

Personalised short game improvement

Clinics

Learn the system in a group

Supervised Practice

Structured long-term improvement

About Us

We created The Short Game Channel to simplify short game coaching.
After years of coaching golfers of all levels, we saw the same problems again and again, too many techniques and no clear system.

The 7 Principles were developed to give golfers a simple, repeatable way to improve their strike, control and confidence around the greens.

Stu, Owen, Jamie, Dave, Charlie